You'll cheer while sipping out of this 30oz tumbler! It features an original design and insulated stainless steel you can use year round, and perfect for keeping your drink steamy hot or icy cold.

Officially licensed collegiate product

It's magic basically, but if you want the scientific answer...

The process is called Dye Sublimation. Artwork is printed onto a sheet of high-release paper and transferred onto the substrate using heat and pressure. Heat converts the solid dye particles into a gas — known as sublimation — and bonds them to the surface. The dye is absorbed into the material creating a smooth, and machine washable finish.