Introducing Athens' Finest Sippy Cup - the ultimate thirst-quencher for your little one! This cup is not just any ordinary sippy cup; it's the crème de la crème of all sippy cups. Say goodbye to spills and hello to hassle-free hydration with Athens' Finest Sippy Cup!

It's magic basically, but if you want the scientific answer...

The process is called Dye Sublimation. Artwork is printed onto a sheet of high-release paper and transferred onto the substrate using heat and pressure. Heat converts the solid dye particles into a gas — known as sublimation — and bonds them to the surface. The dye is absorbed into the material creating a smooth, and machine washable finish.